WhatsApp is a great application for instant messaging and the popularity of this great app is beyond doubt. There are many social media websites such as Facebook and Twitter, but messaging apps such as WhatsApp have managed to caught up to social networks. With this popularity of WhatsApp, a common practice have become widespread among business owners: WhatsApp marketing. Here are some tips and tricks on how you can use WhatsApp for your business.
Why should you use WhatsApp for your business?
WhatsApp has over 1.5 billion active monthly users and more than 60 billion messages are sent through WhatsApp everyday. This kind of market can’t be ignored especially with the fact that all your users have WhatsApp accounts.
Surprisingly, studies have shown that people are willing to use WhatsApp and similar services to engage with business. In fact, People are more willing to shop with a business that they can message directly.
In addition, if your customers are young, they are more likely to engage with messaging apps for their daily conversations. This also make them feel more comfortable to use WhatsApp to contact your business.
Also, messaging apps like WhatsApp have an incredible engagement rate. 98 percent of mobile messages are opened and read and 90 percent of them are opened and read in 3 seconds after being received.
All these incredible statistics show how WhatsApp marketing can help you improve your business. Considering the fact that everyone uses WhatsApp, this application can be a great tool to let people know about your business and help them contact you more easily.
And finally, WhatsApp Business, which is a special version of WhatsApp for business owners, is a great tool to create a safe environment for customer service.
Tips for WhatsApp marketing
The first and most important point is that you definitely need to use the business version of WhatsApp. This will let your customers distinguish between a personal and business account. In addition, features that the business version of WhatsApp offer are fit for your marketing needs. Here are some further tips you can follow if you would like to use WhatsApp marketing to expand your business ans customer service.
Offer real time customer service
WhatsApp offers chats, voice calls, and video calls. These features offer the best tool for you to assist your customers in real time. A direct personalized treatment is a great way to show your customers you value them by being approachable.
One great way to get the most out of WhatsApp calling and texting features is to use WhatsApp Web or WhatsApp desktop which allows you to use your computer to communicate with your customers faster and easier by using physical keyboard, microphone and camera.
Take advantage of WhatsApp groups
One of the greatest features of WhatsApp is the ability to create WhatsApp groups with up to 256 members. This features offer you and your customer a collective chat for you and your customers and is a great tool for WhatsApp marketing and studying your customers.
For example, you can use WhatsApp groups for finding out the public idea for launching a new product or receiving customers’ feedback on the service that you are providing.
Furthermore, Whatsapp groups are extremely useful for organizing sales events and sharing information with clients with specific profiles.
Get the most out of texting and multimedia features of WhatsApp
One of the most important WhatsApp marketing tips is the way you use the texting features of this application to get your customers’ attention. For example, you can place your text between to hyphens for italics or place it between two asterisks for bold. e.g. _hellow_ for italics and *hello* for bold.
Also, it is absolutely important to enrich your texts with images, photographs, videos and GIFs. Multimedia content is a great way to enhance customers’ engagement.
Finally, emojis are also a great help to make your texts more expressive.
The quality of the messages you send
You may already know it well that the way you talk plays a crucial part in how effective your communication is and this also applies to WhatsApp marketing. It is absolutely important that you provide quality and respect for your customers in your communications.
Your messages must be brief, clear, relevant and orthographically correct. Also, it is recommended that you send one message with several paragraphs rather than sending multiple messages. This is because receiving multiple messages is very annoying. Remember you customers will receive a mobile notification every time you send a message.
Use all WhatsApp functions
To have a successful whatsApp marketing, you have to take full advantage of all the features of WhatsApp application.
First of all, make sure to choose an appropriate profile picture for your business account. For example, a photo of your brand logo which represents your business can be a good option.
When sharing addresses for a certain branch of your company for example, make sure to use WhatsApp location sharing feature to provide your customers with an exact location on a map.
Finally, to promote your offers, you can use WhatsApp status feature. This feature allows you to upload posts which remains for 24 hours and your customers with get notified by seeing a circle next to your name.
In conclusion, it can be said that WhatsApp is an effective way to reach your audience, promote your brand and products, and communicate with the public in real time. So, make sure to implement our WhatsApp marketing tips to enhance your business.
I hope you found this tutorial article useful. If you have any questions, please don’t hesitate to mention it in the comments section.