Whether you own a lead generation website or an eCommerce website, website visitor tracking is essential to be able to track visitors your site gets. Also, you can see what they do in your website.
If you run your own website, it’s important to know who’s on your website right now. That’s why you need real-time visitor tracking.
Let’s have a look at why website visitor tracking is important and which tools you can use on your site.
What Is Website Visitor Tracking?
Website visitor tracking allows you to see – often in real time – who is visiting your website. And actually, based on their trackable behaviors:
- Why they’re on your site,
- What their issues, interests, and/or pain points are, and
- Where they are in the buying process.
The ability to “see” what individuals – both known and anonymous visitors – are doing on your website gives you the ability to target them. It means you can deliver valuable content that’s tailored to their needs and encourages them to take the next step.
What are the Benefits of Using Website Visitor Tracking?
Live website visitor tracking (a sub-set of web analytics), gives you a way to instantly see what people are doing on your site in real-time.
Depending on the tool you use, some of the benefits include:
- Knowing if your new content is immediately popular.
- Information about which social media posts/networks are driving visitors.
- Insight into how a visitor travels through your site.
- See which products and sales deals are garnering the most attention.
- Real-time notifications if a particular person/company visits your site.
- Learn which pages generate the most sales leads.
What are Some Website Visitor Tracking Tools?
This suite of powerful tools allows features such as real-time visitor statistics, visitor tagging, keyword searches that lead visitors to your site, landing page stats, social media page monitoring, site referrals and last page viewed statistics for individual visitors. All of this can be a useful tool in diagnosing problems.
But what about handling issues on the spot as they happen? To answer this issue, HitSniffer has the added feature of giving your site a live chat support feature to interact with your visitors immediately when they have an issue. This is only a small sampling of features HitSniffer can bring to your data-driven conversion rate optimization efforts and any level of user can use the entire suite. With packages starting at $5.99 a month, HitSniffer is an affordable tool to gain invaluable insights in how you can raise ROI and build a bigger customer base.
Whos.Amung.Us is one of the best free website visitor tracking tools. Even though it’s free, the tool will be enough for most users. It supports unlimited page views, unlimited visitors, and an infinite number of websites.
Different widgets are available. You can add a live map to your site or choose from a selection of visitor counters widgets.
To install the widget on your site, you need to copy and paste the HTML code from the Whos.Amung.Us website. You need to insert it onto every site that you want to track; it is not enough to only run it on your homepage. The tool is ad-supported.
Hitsteps specializes in real-time website visitor tracking. From the main dashboard, you can see which country the visitor is in, how they found you, what page they are looking at, which browser they are using, which operating systemthey are using, and a whole lot more.
And if a visitor fills out a form on your site (like a newsletter subscription, a comment, or a contact form), Hitsteps can automatically connect the visitor’s identity to the person’s form details. It allows you to build up a more complete picture of who is visiting your site.
Other Hitsteps features include keyword analytics, cross-device tracking, website heatmaps, a page speed analysis, and real-time ad blocker detection.
The free version of Hitsteps is available to sites with fewer than 2,000 monthly visitors. For 10,000 per month, it costs $4.99. The top plan costs $49.99 and supports up to one million visitors.
Live Traffic Feed
You might not need the complexity that Google Analytics offers. Although anyone can use it, it may be overkill if your site doesn’t have huge amounts of traffic.
For a more straightforward way to check how many visitors are on your website right now, you could consider using the free Live Traffic Feed tool. It provides a live feed of people who visit your site. The data includes the visitor’s location and the page they viewed.
To use Live Traffic Feed, you can either grab the HTML code and paste it into your site manually or download the WordPress plugin. There are several customization options, including color, time zone, counters, size, and more.
For the tool to work correctly, you need to need to make sure it is in the top 30 percent of your site’s page. If it is below the 30 percent line, it will only update in real-time for three minutes. You will need to refresh the page to reactivate it.
Supercounters is another site that offers a variety of visitor tracking-themed widgets that you can add to your site.
The widgets are divided into seven broad categories:
- Hit counters
- Tab widgets
- Online counters
- Visitor trackers
- Visitor maps
- Flag counters
- IP address trackers
Each of the seven categories has multiple widget styles available.
Of course, none of these widgets are going to provide professional-grade analytics, but they are a fun way to show who’s visiting your site if you’re not interested in fine-tuning every aspect of your page. All the website visitor tracking widgets are free to use.
Clicky lets you track website visitors in real-time. You can use it to track individual visitors and their per-session actions, view visitor locations on a map, and see other data such as operating system, browser, ISP, language, and even the visitor’s screen resolution.
There are also some non-live features such as Google Search ranking data, HTTPS tracking, website heatmaps, and an uptime monitor.
Clicky’s free plan lets you track one site with a maximum of 3,000 daily page views. The pro plan increases the limit to one million views.
In addition to the real-time stats, Web-Stat can show details of individual visitors, precisely measure the duration of visits (rather than extrapolating the data from a sample), see visitors click-paths and conversions, and measure your referrals.
Web-Stat is also worth considering if you are a privacy fanatic. Unlike services like Google Analytics, which share your data with third-parties and use it for targeted advertising, Web-Stat does not sell or release any of your data.
Analyze user experience in real time with WhosOn to create a better experience and better conversion potential. Engage with both domestic and international visitors utilizing their live online chat feature with available auto-translation. Be proactive in converting visitors by either manually targeting a real-time visitor for online chat or set triggers to prompt a visitor to chat.
Pair the powerful chat engine of WhosOn with analytic tools such as identification of new visitors vs. existing customers, real time visitor statistics, page error warnings, and over 80 different report downloading options to make the necessary changes to your site. They do this in order to optimize user experience and engagement.
Take the guesswork out of anonymous site visitors with Act-On. With the Website Prospector feature, research prospective buyer’s site history, downloaded content, search items, and page exit information. If you know a particular visitors information, set real time alerts to let you know when they are engaging with your site.
But what about the 97% of site visitors you get that you don’t know? Gain valuable contact information about visitors with Act-On’s contact lookup tools. Using either IP information or LinkedIn, WhosOn can search anonymous visitor’s name and business connection. With these powerful features and their easy to understand analytics reports, WhosOn is a great companion to traditional website analytic tools to understand where your traffic comes from and how to connect with them.
If simple, easy to access, real time visitor statistics is what you are looking for; VisitorTrack is a great solution for you. This easy to read and use visitor tracking program allows you to see individuals and companies that visit your site, identify when and where fill-in-forms are abandoned, track page viewing length for individual visitors, view PPC and organic search referrals, and see statistics for website revisits.
Through a partnership with ZoomInfo, VisitorTrack also allows you to turn anonymous visitors into known customer prospects. Make information money with the valuable information VisitorTrack can provide about your site’s visitors and their behaviors.
The tools we have discussed above will all help you to gain a deeper understanding of how your website is performing. And how your visitors interact with the content. If you have more things to share with us, we will be glad you leave a comment below. Also, in case of being eager to learn how to maximize your website security you can read our article about it.