Instagram is almost the most popular social networking platform these days, with more than a billion monthly users. Because of its popularity, many users would like to add URL links to their Instagram stories. An Instagram story link can be added for different variety of purposes mostly advertising ones.
As you go through Instagram stories daily you might have noticed some of them include links appearing as an option at the bottom of the shared content. The “See More” words would take you directly to a web page.
Instagram conditions to enable adding links to stories
Adding links to Instagram stories feature is not available to everyone. As an Instagram user you must have a verified account with a blue tick next to your account’s name. Business accounts with over 10,000 followers also have the ability to add links to their stories. Don’t worry if your business has not got 10,000 followers yet there are plenty of ways to increase the number of your followers and hit that number.
What are the reasons to add links to your Stories?
If you having your own business or you have any product to sell, Instagram story link feature is extremely helpful in guiding Instagram vast number of users all around the world to your business or brand’s website.
You have your own blog? You certainly would like to share your latest blog post with your Instagram friends.
You also might want to use an Instagram story link to draw people to your profiles on other social media platforms such as Youtube channels, telegram channels, twitter accounts etc.
In case you recently visited some amazing web pages you feel like adding it to your stories and share the information or experience with your friends, this feature can definitely useful.
How to Add a Link to Your Instagram Story?
To add a Instagram story link to your shared photos or videos, after you make sure your account is qualified to use the feature, follow the steps bellow.
- Install the latest version of Instagram.
- Click to your profile picture to add a story.
- Take your story or upload it from your camera roll.
- On the story edit screen you would see a link icon on the top, only if adding links feature is available for your account.
- Enter your chosen link URL address and tap the check mark in the top right corner.
- Your selected link would appear at the bottom of your story with the shape of “see more” text. Your story viewers would simply swipe up and check the link you shared.
In order to persuade viewers to check your shared link in story, it would be a good idea to remind them with a simple text or stickers pointing the link and asking them to swipe up. You also can doodle arrows that point to swipe up text at the bottom of screen.
What are alternatives to share links with people?
Since Instagram story link feature is not available for all the users for now, you can use other ways to share your chosen links with your Instagram followers.
Add a simple text link to your Instagram story that can easily be checked by viewers. The link text better be simple, short and contains relevant words to what you shared in your story, or your business.
You can add a URL to your Instagram post caption. Links in Instagram captions are not clickable for personal account, it might be OK but if you have a business account as a producer or seller this a big limitation as not clickable link is almost a useless one.
You always can direct viewers to the link in your bio, for example in your post captions guide the viewers to your profile URL using statements like “learn more on the link in the bio”. However it can cause some problems such as if you decide to change profile URL over the time and some users check older posts, conflicts would happen.
How to add clickable links to your Instagram profile screen?
From your profile screen on your Instagram account tap on the edit profile option. In the appearing screen you would see your personal information, there you can add a website which would appear on your account bio and it is clickable.
How to add links to Instagram posts?
It certainly happened for you when you are browsing the Instagram posts and you noticed post links which directly take you to specific web page for different purposes.
Unlike Instagram story link feature the ability to add links to Instagram posts is available for everyone in case they pay for it. You just have to convert your personal account into a business account in order to be able to pay for link adding feature as advertisement. To do so follow the steps bellow.
- Enter settings
- Scroll and select Switch to Business Profile.
- Tap Continue a few times to finish the transition.
- Go to any photo you posted on your profile and tap the blue Promote button.
- You will be taken to Facebook and there you can add a link after you submit your payment.
Instagram limited the ability to share link via comments stories and posts with the aim of standing against spam links and improve users experience through the platform. What do you think about it?