As you may know if you have lots of interactions with Instagram popular social media platform, Instagram influencers are Instagram user with a large number of followers and high engagement rates. Audiences of this kind of accounts usually get direct influence from the owners since they trust them. Actually influencers are regular people with big size of audience and big amount of engagement on their Instagram accounts.
What are different kinds of Instagram influencers?
There are many types of influencers with different niche and purposes on Instagram platform, but some of the most important types are Celebrities, Bloggers and Content Creators. As you may know Celebrities are liked by everyone and somehow they are role models. They have high profile engagement and lots of followers around the world. While Bloggers are users which are good at presentation, photography, motivating words, etc. Content Creators can be journalists, brands, and anyone else who creates regular content for audiences who are interested in their niche.
How Instagram influencer’s engagement factor is measured?
Engagement factor for Instagram influencers can be evaluated in different ways. But commonly you can ask some questions that how many like and comments the person’s posts receive. Obviously an influencer with 100 followers has lower engagement than someone with 100k followers, so comparison must occur between users with same follower’s number.
How to become an Instagram influencer?
Instagram influencers are ordinary people who their accounts earned their follower’s trust and loyalty. Here is a list on advises in order to become an Instagram influencer. They can be useful to slowly establish you as an influencer on Instagram.
- Set your Instagram public.
Let us make it clear that anyone on Instagram cannot be an influencer since followers need to trust the person. However public account would make it possible to all users to see your posts, get to know you and leave likes and comments. This is the first step to become one of the Instagram influencers.
- Choose a specific niche.
Choose in what subject you want to be known.
- Know your targeted audiences.
Decide who you want to attract as an influencer. Is it teenagers or adults? Is it artists or fashion lovers?
- Know other influencers in your niche.
Find other Instagram influencers and go through their Instagram profile to see how they are active. See how much engagement and how many followers they have.
- Choose the type o your content.
Instagram users are provided with specific content format which is photo and video posts. Try to deliver valuable information and at the same time express your personality through the content format, since Instagram influencers are popular at the first place for being able to provide valuable and trustful content to their audience.
- Share other influencers content
Reposting content published by other influencers which are active in your niche would make it much easier to reach out to them and ask them to share your content in order to draw their follower’s attention and attract them.
- Manage your Instagram post timing
It is one of the most important thing to know when to post your content on Instagram. While each influencer has his own followers and timing guidelines you must recognize and set your best Instagram post time to increase your engagement as an influencer. What times of day you notice your followers are more active? post your content then.
- Grow your followers
While establishing your account as an influencer you should be active in growing your network and follower base. Collaborate with other successful Instagram influencers in your niche to capture their follower’s attention. It is effective to follow accounts that you admire and post similar items. You also can follow some of their followers.
- Engage with followers
Respond to your followers and spend time to engage with them as they comment or question under your posts. Make them feel valuable by helping them in any way you can and spend time to develop a relationship with them. Remember that as an influencer you will not receive positive comments all the time. Try to be calm and act professional in case you faced any negative comment or messages.
- Do research.
Make some research about your niche on the net to learn more about it. Try to stay updated with the new things and always search for more information on other influencers with more experience to learn new things.
- Post contents with quality.
Post amazing and high resolution photos and videos, improve your photography and fill your account with the contents people wants to see. Use lights on your photos and be creative while posting them. Remember that this will help in attracting followers and get more likes with beautiful, bright, colorful photos and videos. Share what you know people like to see even if it is not your taste.
- Use hashtags
Think strategically and choose effective hashtags. You can add up to 30 hashtags but try to keep it at 12 relevant and effective ones. You can hashtag the type of photo, the device you used, where it was taken, and the app you edited the photo or video with it. Although you should use popular hashtags but do not go through super popular ones since your post on that hashtag would immediately get lost between a lot of posts with the same hashtag.
- Consider frequent posting
The frequency of posting is very important to keep your established relation with your followers. Try to find out and decide what sounds right for you and your followers to share time to time. However it depends on your posting content, but it is suggested to keep it to one to three times every day.
How many followers you need to have to become an influencer?
There is no set number for being considered as influencer. It depends on your selected niche and audience engagement. However, the lower limit to be considered an Instagram influencer is between 2k and 10k followers. If you want become a successful influencer then you should have more followers, by the mean the more followers with engagement you have the more successful influencer you would be. Remember that an influencer with 200 followers is likely to have less influence than someone with 100k followers, although that is not always the same. The payment amount also differs base on the follower number and engagement rate.
Is it possible to become Instagram influencer with fake followers?
Influencers sometimes are willing to cheat the system by buying fake audiences, buying cheap followers or using spam bots cannot do the job unfortunately. Be sure that people would understand that the owners manipulate numbers in their favor. Influencer’s evaluations is based on influencer’s engagement, unique and valuable content. So it is easy for brands and followers to determine the true influence potential influencers can have in any particular niche.
What is the difference between micro and macro Instagram influencers?
Micro Instagram influencers are people with small followers but excellent engagement as you certainly has seen their accounts. They are normal and ordinary people and most of the time they have less than 10,000 followers. In the other hand Macro influencers are famous, known by the many, a household name. These kinds of people are often celebrities who have followers in the region of tens of thousands or millions.
Micro influencers obviously are cheaper than macro influencers and their outcome can be almost predicted if some brand use them for advertising and their accounts enable brands to build a reputation around their product but there is a point that people do not believe or trust macro influencers usually since they can see the content is a devised Instagram post, and therefore trust the content less.
How brands can benefit from Instagram influencers?
The major and main role of an Instagram influencer is to help increase a brand’s engagement and product selling. Instagram influencers would post sponsored posts as photos or vides on their profile to use their followers and their loyalty to increase the brand’s popularity. An Instagram influencer as a fashion blogger would wear a fashion brand product and would find a way to make it look fantastic and share it to his followers and motivate them to buy it. Instagram influencers would usually use captions with mentioning the company or brand by name and provide a few details about the specific product. However they are some essential rules that Instagram influencers must state their post is an ad or sponsored above in the caption to improve users awareness.