If you are a casual Instagrammer or you use Instagram for your business, you might be well aware of the Instagram Explore page or the “popular page”. If you are looking for Instagram fame or getting brand recognition on this application, chances are you have longing to get yourself on the explore tab. How to do that? Is there a hack to get featured on Instagram explore tab in no time? Let’s examine all the possible options together.
What is Instagram explore page all about?
To explain how helpful the explore page can be for your business, I can say getting featured on the explore tab is like putting up a billboard right in front of your customers’ home. In other words, the explore page significantly increases the chance of being seen by your prospects.
On the other hand, if you do not own a business and you just want to earn fame by posting selfies, appearing on the explore tab can get you a whole lot of new followers which will in turn bring you tons of likes and comments.
Instagram explore page has a viral effect. This means if one of your photos appear on this page, it has the potential of bringing thousands of likes and comments and the more likes and comments, the higher the chance of appearing on the explore tab.
Instagram explore page algorithm
When Instagram first began, the explore tab was under the name of ‘Popular’ tab and what we have now as the explore page is an evolution of the Popular tab. Back in the day, the Popular page was not much successful and did not achieve the purpose that Instagram aimed at.
According to Instagram, photos and videos that appear on Instagram explore page are tailored for the user’s needs and the content that appear for each user is different from what appears for other users.
The chances of seeing photos and videos from people you have recently interacted with (through likes and comments) are higher. You will also see a variety of photos and videos which are liked by a large group of users. So, what we see on the explore tab is a combination of popularity with some personalization based on your own activity.
The formula that Instagram uses to feature particular content on the explore tab is constantly changing. Of course, the number of likes and comments you receive can play a major part in pushing your content to the explore tab. However, Instagram explore page algorithm is far beyond relying merely on likes and comments.
Considering that there is no way to find out the exact formula Instagram implements on the Explore tab, there are tips you can follow to increase the chance of appearing on this page.
Tips to get on Instagram explore page
The content that appears to users on the explore tab largely depends on how they interact with this app. So, hacking Instagram explore page is mostly about how you interact with your audience in the right way.
So, to get started, getting up for the business requires that you post quality content. It is the most important thing to consider. You don’t want to earn a huge lot of inactive Instagram followers that do not interact with your content. You want followers who LOVE your content! Here are some other tips to follow.
Embrace the right kind of followers
Once you open the Explore page on your Instagram, you will view content that other people in your network view and the content that you have previously shown interest in.
This is what Instagram explains about content on the Explore tab which is worth noticing:
Simply put, Instagram decides whether to showcase your content, based on how relevant it is to the people following you.
The key to success here is having engaged followers. And in fact, you yourself play the major part in engaging your followers with your content.
You can for example ask your followers to double tap the photo, or ask a question in the caption and encourage followers to answer it in the comments. You can also ask your followers to mention their friends under the photo. All these tips help you to get more likes and comment and increase the chance of appearing on the Instagram explore page.
Make use of Instagram Live
If you are aiming at creating ways to interact more with your followers, you can use the Instagram live feature to share experiences with your followers.
The top live videos are highlighted on Instagram Explore page and this is of course a great form of exposing your content to larger number of people.
Not sure what to share on your Instagram live? Find out what is trendy and what your followers love to view. Try to share what your followers are looking for and hit the spot.
Don’t underestimate hashtags and location tags
Instagram hashtags are one of the most effective tools you can use to promote your content. It is in fact a simple solution to make sure your content is discoverable and is reached by people beyond your own followers.
As an Instagram user, hashtags are a great way to find exactly the content you are looking for and of course, it is great way to increase the chance of appearing on the explore tab.
However, one thing you need to remember is that overusing hashtags can have a negative effect. You don’t want robotic likes from a large number of people. The optimal number of hashtags is something between two to five hashtags.
Post at the right time and on the right day
It goes without saying that you should not expect much engagement from your followers if you post at 3 a.m.
You should determine the time at which people are on their phones and try to share at that time.
If you want a spot on Instagram explore page, you need to post at the right time. Statistics show:
- The best day to post on Instagram is Thursday
- Sunday is the worst day as it is the least engaging day
- Posting between 3 to 4 p.m. is the best time