It’s needless to say how popular Instagram application is these days. People keep uploading and sharing pictures and videos of their everyday life on this platform for their followers. The company also seems to know the needs of people very well. They update the app continuously to have users enjoy it even more. People also love to see what’s going on in their friends’ lives. However Instagram is not just for fun many people use it as a means of promoting their new business. As the application knows what exactly you are looking for it has provided a kind of account called Instagram business for business owners. Here is how you can create one and develop your business through it.
Why Instagram business account?
People use this app to get inspired and follow what they like including content from brands and businesses. 60% of people say they find what they want on Instagram and more importantly about 200 million people visit at least one business profile daily. Needless to mention how many Instagram monthly active users there are. Plus it’s completely free to create an Instagram business account. recently the app has added a feature by which you can make Instagram in-app purchases which has taken online shopping to a whole new level. This way business owners will benefit even more from this application.
The steps to set up an Instagram business account
Don’t worry creating an Instagram business account is piece of cake. In order to do this first you need to download Instagram application. Next you need to create an account entering your email/phone number. Next you will need to enter a username and password. Try to choose your company’s name as your username.
A tip: While it might seem easiest to use your personal Facebook account…don’t do it! That will create an account based on your personal Facebook page, and since this is for your business, you should use your business email address.
Now go to the setting, scroll down to Switch to Business Account (this way you can use business features of Instagram like adding store hours, address, email etc.). In the next step it would be a good idea to find your Facebook friends and contacts. It’s best to have your account completed and a photo or two posted before you start following people so it’s okay to click “skip” for now. You will always have an opportunity to find Facebook friends whenever you want.
Finally just upload a photo which best describes or company as your Instagram business profile photo. It’s important that the picture be eye-catching.
Once your profile picture is uploaded, you’ll be asked if you want to save your info. This will make future logins faster. You can opt to save, or you can hit “Skip” again.