As one of the most popular social media platforms, Instagram has made lots of efforts to improve accessibility for all people around the world. As Instagram is a media sharing app it might cause problem for people with low sight to go through it’s content so the app introduced Instagram alt text which can be added to all the posts on personal or business Instagram profile pages.
According to The World Health Organization vast percentage of the world’s population are suffering visual impairment. They might struggle to see what is being posted on different media platforms including Instagram every day. Instagram with this feature made the world a more accessible place, and also helped business profiles not to lose or ignore any portion of possible customers. On the other hand, brands who produce accessibility for people who have vision problems can be noticed by larger number of customers.
Instagram alt text will automatically be read by screen readers, which are software programs that assist blind or visually impaired users to read the text that is displayed on the computer screen. So by adding alt texts to your Instagram posts, you can make your posts clearly visible for those who suffer visual impairment.
It can be stated that Instagram has already made it possible for visual impaired people to make conversations via voice chats through the direct messages in order to increase interaction for all the people at the same level.
Beside assisting disabled people alt texts can be helpful If an Instagram post fails to load, due to a poor connection. In this case the image’s alt text is displayed on screen instead, so that the viewer would understand what is in the unloaded post.
How to add Instagram alt texts to new posts?
- Install the latest version of Instagram on android or IOS.
- Take an Instagram photo or choose one from your archive, finish editing it and click to go to the caption screen.
- Tap on “Advanced Settings”.
- Select “Write Alt Text”.
- Add your Instagram alt text, and it would automatically be read through special programs use by people with eyesight disabilities.
How to add Instagram alt text to existing posts?
In order to add alt text to particular posts that you have already shared on your profile, follow the steps bellow.
- Select one of your existing posts on your profile.
- Edit the selected post by tapping on three dots on the top and choosing “edit”.
- On the bottom of the photo you will notice “add alt text”, tap on it.
- Add your desired alt text and tap done.
Instagram alt can be added automatically by object recognition technology
Using artificial intelligence, Instagram will use object recognition technology to automatically identify the objects and create a descriptions of photos that can be read by screen readers. The generated descriptions would contain a lists of items that are directly visible on the photos. The description would transfer to audio and played during the Instagram browsing.
What are the consideration while writing an Instagram alt text?
Instagram alt text is different from Instagram caption. In captions you might write something that would not explain what is being post, but alt texts must contain the exact description of your Instagram post in order to assist individual with low eyesight to get the idea of what is happening in the photo.