Over the past 5 years, digital advertising has been the best way to raise people’s awareness of new products and brands. You are more likely to get loyal customers through advertising on social media since a great number of people spend a lot of time on this environment. Besides, this kind of advertising is more profitable. Among all the popular social media, Instagram is a massive platform in order to do video marketing. Here, the best tips and tricks are introduced, so you can easily increase your Instagram video views.
Check the settings
First, you need to check the settings and make sure you can easily connect to millions of users. the following are some adjustments that you should make:
Make sure that you are able to find online Instagram users and invite friends as well as accessing suggested users.
Try to make an online connection with Instagram influencers. So they may share your posts on their walls or make comments about your video.
Change your tagging option to “Add Manually” so as to prevent tags on damaging contents.
Used optimized keywords. So Google can see and index your video.
Update and repost you old videos
One of the best effective ways to raise your post engagement is to update your existing videos and repost it. In addition, if something is viral these days, you can repost your related videos. This will surely help the video viewed by the greater number of people.
Use appropriate Hashtags for the video
Related hashtags can help you find your targeted audience more conveniently. But remember choosing the right hashtags are so important to engage your existing followers and draw the attention of new users following these hashtags. First, the best hashtags are ones employed by so many users. But note that it has to be relevant. Second, if you want your video to be seen by customers who are closer to you, add your location to the hashtags.
Shorten the caption
Arouse people’s curiosity by using a short description of the video. Let the video speak for itself. According to Buzzsumo, posts with brief characters were more successful to boost their visibility.
Try Instagram ads
Although this service of Instagram is more expensive compared to Facebook, it is worth trying. More than two million company are running Instagram ads in order to promote their products and raise their Instagram video views. A “video view” campaign could be the best mean to get your video viral. For example, OGX has one of the successful campaigns on Instagram using the influential message “Rock What You’ve Got”. OGX is a hair care brand whose video shows women celebrating their different hairstyles. The video succeeded to attract a considerable percentage of the audiences in the US, the UK, Canada, Germany, and Australia.
Add the right title to the duration of your clips
Adding a title, helps you communicate your value quickly. For adding a title, fit the video into a square. Then you can use the remaining space for your appropriate title.
Your video view is not just a number. It demonstrates your social proof and credibility. So if it is a high number, it may impress the greater number of audiences.
In conclusion, if you are intending to advertise your brand by creating a video clip, Instagram with more than 800 million active users would be the best option. The above tips would be so helpful to raise your Instagram video views.