Thanks to the Firefox new feature called Enhanced Tracking Protection (ETP), it blocks third party trackers now by default. In past, this feature was only available in Windows. But from now on, it will be the default setting for anyone who uses Firefox.
What Are Third-Party Trackers?
In fact, you are tracked in some way every time that you go online. Usually by ad companies who are trying to find out more about you in order to serve you ads you are likely to click on. Every website you visit and every link you click is tracked by browser cookies.
It would be worth noting that online trackers aren’t necessarily a bad thing.
Without them, ad companies will serve you the least useful ads imaginable. With them, they are at least able to zero in on the products and services that interest you.
Unfortunately, most people still see third-party trackers as a bad thing. This is why Firefox is rolling out Enhanced Tracking Protection.
How Firefox Blocks Third Party Trackers
As it is mentioned above, a new Firefox feature which is called Enhanced Tracking Protection prevents a long list of third-party trackers from tracking you. Mozilla, the developer behind Firefox, is using the list maintained by Disconnect, which currently runs to more than 1,000 trackers.
Once Enhanced Tracking Protection has been enabled, these trackers will be prevented from tracking you. From today, anyone installing Firefox for the first time will have ETP enabled by default. Existing users will follow suit in the coming months.
If you want to enable Enhanced Tracking Protection (ETP) early, you should go to the Settings menu, then click on Privacy and Security. Under Content Blocking, you should click on the Custom option, then tick the Cookies box, and after that make sure “Third-party trackers” is selected. And then you are all set here.
There are more options available in this menu, but we would recommend sticking with the Custom setting outlined above. While it may be tempting to select Strict, blocking all trackers from working, that will likely cause websites to break for you.
Final Thoughts: Tracking Cookies Might be Useful
Generally, beside the negative side of tracking, tracking cookies can be useful, even where online advertising is concerned. However, if you would rather see ads that aren’t targeting your specific interests, Firefox’s Enhanced Tracking Protection should serve you well. We advise you to read our article about Firefox privacy for knowing how to make it more private.