Facebook is a social network service website founded by Mark Zukerberg which was launched on February 4, 2004. The main reason of its popularity is its great features. People use this platform as a place to keep in touch with old friends or to find new ones, share their moments or thoughts, and also as a news feed. Besides it’s a very safe platform and it’s not easy to spy on Facebook. Advertising businesses is another major reason why people use this service . If you are looking for a way to improve your business or promote your services and products read this article to know how you can achieve your goals with the help of Facebook ads.
Get started with Facebook ads
Figure out your business goals before you start advertising. This is important since you need to know what kind of audience you should target. Then you need to try to know more about the people you want to reach – information such as age, location or many other things. The more you know about them the better you can attract their attention. Choose the demographics and behavior that represent your audience.
Next you should set aside a certain daily or lifetime budget for your Facebook ads. Now you should pick a format for the advertisement- it could be a single video or multiple photos or a slideshow. It’s highly recommended that you get help from eye-catching photos or videos to jazz up your Facebook ad.
Why Facebook ads?
Advertising on Facebook makes it easy to find the right people and attract their attention which can lead to getting results. There are many users on Facebook which makes advertising super easy. It’s completely possible to find the right audience for any kind of business among billions of monthly online users on this app who love it. Using Facebook ads your business will have no borders. You are actually targeting people from all around the world so you need to make sure they will find you easily. Facebook ads formats are absolutely attractive. Another wonderful thing about Facebook ads is that you can run them on any budget.
“We can target ads to people based on how and when they engaged, and create an experience that is relevant to where they are in the process of investigating our products. Facebook’s self-serve ad interface is better than any other advertising platform on the market – you don’t have to be a tech wiz to get in there and get things rolling!” says Ezra Firestone, Co-founder of Facebook company.
How much do Facebook ads cost?
Now if you have decided to take your business to a new level with the help of Facebook ads you need to know about expenses. Good news is you can advertise on Facebook or Instagram on any budget. Don’t worry about how much you are investing since the company will try to get you as many results as possible for that amount. You can spend $10 or $100000 per week, it depends on you and the results that you are reaching for.
Facebook ads costs in fact depend on different factors such as ad objective, bidding type and amount, audience, ad quality and your industry.