These days, Instagram influencers and celebrities have attracted a lot of audiences. A large number of followers may help them to sell ads and make money as well as starting new trends in society. However, those so-called “high-profile influencers” of Instagram have to deal with a lot of problems. For example, they don’t have complete control over a huge number of direct messages. Besides, these users may experience some challenges which are much more different compared to average users. The influencers need Instagram with special features. So they would be able to control their messages, analyze the effect of the posts on their follower counts and avoid possible hacking. Hence, Instagram is testing creator accounts with special features.
What are the special features of creator accounts?
According to The Hollywood Reporter, Instagram is testing new creator accounts for people with a substantial number of followers. With the help of these accounts, influencers can filter their direct messages and analyze their followers each day and week. This feature would give influencers an insight into their contents and the impacts it had on their followers. Although Instagram has recently offered a business profile in which the users can access some analytics and features, it’s not at all comparable with those of the creator account. This feature would indirectly help creators not be vulnerable to get hacked easily. Nowadays, there are services providing Instagram users with different analytics in order to avoid hacking. But they are mainly unsuccessful and ineffective for clever hackers. So by offering Instagram’s in-depth analytics, influencers and celebrities may feel safer using Instagram.
These additional tools include customizing the contact information. The feature would show the fan the best way to reach out to the celebrities.
Ashley Yuki, an Instagram product manager, confirmed that creator account is under the test. He said they wanted Instagram to be the best and most convenient place to make your own communities and promote your personal brands and trends.