As Facebook events can attract thousands of users in a short time they are strong ways to improve your business on Facebook. While Facebook is used by over 1.7 billion people, it can be an ideal place to share an event while attracting people would not be a problem. After you create an event for any upcoming occasion, you can boost Facebook event to turn it into an ad. According to Facebook help center a boosted event is actually ad you create to raise awareness for your event and target different groups of people on Facebook to advertise your event. Remember to check Facebook advertising rules carefully before trying to boost your event.
How boosting a Facebook event is helpful?
If you boost Facebook event you can increase awareness and ticket sales and so you will get more Facebook responses. Boosting a Facebook event helps you to make your event known to people who may be interested in attending but they are not aware of your event. Increase the number of people who attend to your event and make more following at the same time. When you choose to boost Facebook event you can boost it for more responses or for more ticket sales.
How to boost your Facebook event to get more Facebook responses?
Remember that only the page admins or editors can boost a Facebook event. In case you want to boost your event to increase awareness and responses on Facebook you should follow the simple instruction below step by step.
Login to your Facebook account.
- Choose the event.
Choose an event you want to boost or create a new event.
- Choose to boost.
Click Boost Event from your event page.
- Choose suitable option.
Choose Reach More People option.
- Select targeted people.
Select your audience from the existing options.
- Select your budget.
Choose your budget and schedule.
Click Boost and it is done.
Who can you target in boosting your Facebook event?
When you want to boost Facebook event you can choose your targeted people considering their gender, age, location and interests. You also are able to target people who’ve liked your Page or even their friends.
How to boost your event to increase ticket sales?
You also are able to boost your event in case you want to sell tickets and you need to increase ticket sales by directing users to your website that you sell tickets there. Remember that you can only create an event ad to increase ticket sales if you include a ticket selling link in your selected event.
- Login to your account.
- Choose an event you want to boost.
- Click Boost Event from your event page.
- Choose Increase Ticket Sales.
- Select your audience.
- Choose your budget and schedule.
- Click Boost.
How to add ticket sales option to a Facebook event?
You can either add the link for ticket sale at the creation stage or you can add it later. In order to add a link to a website where people who view your event be able to buy tickets and you also be able to boost your Facebook event do the following steps.
- Set up an event with an online ticketing service when you are creating the event.
- Go to your business’s Facebook Page.
- Open sharing tool.
- Click Offer, Event +.
- Click Event.
- Next to Tickets, enter the URL address.
- Click Create when you finished adding details.
If you want to add ticket selling link to an already created event edit your Page’s event by following the steps below.
- Login to your account.
- Go to events and choose your desired event.
- Go to event’s page.
- Click Edit in the upper-right corner
- Next to Tickets, enter the web URL for selling tickets.
- Click Save
In case you do so from now on any user that visit your Page’s event, they can go through the link you provided to buy tickets.
What are alternatives to boost Facebook event?
In case you do not want to use Facebook boost option but still want to promote your events make sure you consider these simple options.
Choose a proper cover photo for your event. Cover photo should be exciting, and eye catching, because it will be shown to other users if anybody share it or attend it.
Choose a short and attractive name. Since events with long names do not perform well according to Facebook. You also should right a clear description with all important details for your event such as pricing, special guests and the schedule
Select the appropriate event category that can guide users better.
Add relevant keywords to tags since adding tags would cause Facebook to recommend your event to users based on their interests.
Enable the option to let users post on your event wall to make your event seem active and attracting.