Everybody would spend almost a lot of time to make an Instagram content ready to post. The time and actions would increase sharply in case you are trying to make money out of Instagram or in better words you own a brand or business marketing on the popular social media platform.
As producing an Instagram content is an important issue if the post time would not be proper, the post would not be effective enough, so Instagram post time is very important.
Some research has been stated that certain days of the week and time of day are generally better in case you want to post your brand’s content but it is not necessarily the same for all the marketing and contents. By the way it can be a good starting point, although you still need to figure out what time best suits your brand considering your followers and experiences through your account.
It is definitely clear that the best time of day to post on Instagram is the time when most of your followers are online but when is it? Researches has stated that people use Instagram every day of the week so there is almost no different for choosing the day of the week. However Mondays and Thursdays are generally the best days to post.
Here is a list of best Instagram post time with detailed reasons.
Monday morning , between 8:00 am and 9:00 am since it is the first day of week and people might go through their social media apps in the way to work or while eating breakfast.
Every day of the week between 3:00 pm and 4:00 pm since it is the employer’s rest time during the day they might check their social media accounts to take a break from their jobs.
Videos get the most engagement between 9:00 p.m. and 8:00 a.m. since people would not usually watch Instagram videos at daily work times.
Sunday posts get “very low engagement” compared to other days of the week obviously because people are busy with friends and family that they do not get to go through checking social media accounts.
According to another research study by Sprout Social the best Instagram post time is as stated bellow.
- Wednesdays at 3:00 p.m.
- Thursdays at 5:00 a.m., 11:00 a.m., 3:00 p.m., and 4:00 p.m.
- Fridays at 5:00 a.m.
The data is collect by analyzing thousands of posts to find out when is the time that most likes and comments are received by posts.
What are the consideration to find the best Instagram post time yourself?
Consider your follower’s location for finding the best time to post your Instagram content based on the location time zone. In case you follower with different locations and time zones try to choose a time that fits best for all followers in different locations.
Consider work hours since people would not usually spend a lot of time on Instagram during the workday hours. Focus on lunchtime, between the hours of 11:00 a.m. and 1:00 p.m. after noon rest time and of course after work time to get to your best post time.
Save your fun, informational, or entertaining post contents for weekends and post your important contents on week days.
Experiment and collect data with post times, you can create the table and post in different times and days and record you received likes and comments to decide when is the best time to engage more with your followers by posting content.
How to use Instagram Insight to find best Instagram post time?
Since you are able to find out when your followers are most active on the platform with Instagram Insights it is a logical idea to use it. Here is how to access the Instagram insight analytics.
- Make sure you have turned your Instagram profile to business profile to use the feature and you have installed the latest version of app.
- Enter your profile and tap the tree line icon to enter the menu.
- Tap Insight.
- Select specific posts, stories or promotions and learn more about your audience, there in In the activity tab, you can track weekly Interactions.
Instagram Insight gives you everything you need to now to manage your Instagram post time such as information about where your followers are located, gender, age, and finally when they’re most active on Instagram and surfing through the posts.
Remember that finally it is very important to adjust your strategy according to your experience over discovery of the time when your followers are most engaged with your posts since every particular Instagram account has it’s particular audiences which are mostly located in different time zones around the world.